.COM or .ETH
In the early 2000’s, when apple just started going mainstream, they had an advertising series encompassing ‘Mac vs. PC‘.
It was a smart comment on the growing divide between computer users that generated buzz by stoking the flames in Mac’s favor.
This is my twist to building on their campaign.
Like a vanity plate, social media profiles are hard to come by, that’s why my websites & accounts are spelled so weird.
Doctor Business, or (@d0ct3rb), is a web2.0 persona that I hoped would position me as friendly technician looking to help small business owners and hard working individuals to leverage the knowledge I have to share, for their own financial gain.
My crypto, web3.0 persona is el Prof, an homage to my family’s mexican roots and a media pioneer from my alma mater. like el prez, I intend to share hot takes and commentary, with minimal to no filter.
polite culture skirts the nuance, and the important details to problem solving are hidden away in there.
Why 2 Personas?
I think that despite economic, political, social, technical, et al. divides or binaries that we have in this system of life, we are just different reflections of the same core truth.
The Connor Borrego that clings to tradition and likes stability is his .com side, while his passionate drive to constantly learn and grow is a reflection of his .eth side.
Resistance to change is natural, but change is an absolute. Forgetting this keeps us locked in hell.
CURRENT PROJECT SPOTLIGHT:
Bouge | Snob | Culture HOR
My goal is TO QUANTIFY THE ECONOMIC VALUE OF CREATIVITY AND PROVIDE creators WITH A tool TO CAPITALIZE THEIR SKILLS IN OUR FREE MARKET SOCIETY.
These three interdependent brands help facilitate different aspects of our business model and are segmented towards various audiences.